Business Development
Available Services
Business Development Lifecycle Process
Having a mature business development lifecycle process helps any business to efficiently master the ability to grow your business. Don’t waste money on ineffectual or non-existent business development processes. Create a process that enhances your business through pipeline management, metrics, win rates, and the ability to project the growth of your business. We can help to establish and streamline your business development lifecycle through developing and implementing a business development process, metrics and a proposal library.
Addressable Market Planning
Business success relies heavily on planning and determining the company’s market segment. The Total Addressable Market is one of the essential metrics that companies use to estimate the potential size of the market in terms of total sales and revenues. When a company is in the process of releasing a new product, a new customer segment, or plan to cross-sell an existing product to existing customers, the total addressable market analysis helps in breaking down these numbers to focus on where to apply effort. We provide planning services to outline the market and analyze revenue potential can help to guide company business development initiatives.
Capture Strategy and Execution
A well-defined and documented Capture Strategy is important to help maximize success in bringing in new business. Defining a capture strategy and ensuring your organization is in alignment to execute the strategy ensures your resources are optimized and ensures that you only bid for business that fits within your business model. Developing a detailed capture strategy and a roadmap to execute that strategy is an essential business tool which leads to success. We will help you define and execute your business plans and help to put them into action.
Pipeline Management and Analytics
Core to management of business growth is the pipeline of opportunities that provides the list of targeted opportunities. Managing the pipeline to ensure that opportunities are tracked through the qualification process and capture activities ensures more effective sales and bookings. The ability to forecast and project future business growth and revenue is dependent on a pipeline that is managed effectively. We can help you build a pipeline and establish the processes to successful review and continually oversee the health of the pipeline. Understanding the value of your pipeline and the projected win rate is essential to projecting future growth. We can provide the guidance and analytics to support successful pipeline management practices.
Proposal Writing
Proposal writing is an artform that takes many years to perfect. We have the experience and capability to write compelling, forward looking, active voice proposals. Working with SMEs in the field, we take input and provide a comprehensive proposal response that is well written, complete, addresses requirements, and highlights features and benefits to the customer.
Opportunity Solution Development
Provide opportunity review and solution development to address requirements for proposal responses. Solutioning usually takes a back seat to the Capture process, but once an opportunity has been qualified, it is time to start developing a compelling solution. A compelling solution speaks directly to what the customer values and will detail your value proposition. Solutioning is an iterative and time-consuming process that requires evolution. We are here to help with this process – begin early, what is the history, work it from the bottom up, how will the offering benefit the customer, outline the strengths.